How responsive is quantity to a price change? Elasticity determines whether raising prices helps or hurts revenue โ critical for corporate strategy and public policy.
FV, r, n) โ or type numbers directly: 10000 / (1 + 0.08)^1010000 / (1 + 0.08)^10When Netflix raised its subscription price 10%, how many subscribers did it lose? When corn prices fell 20%, did farmers plant more or less the following year? The answer lies in price elasticity of demand โ the ratio of the % quantity change to the % price change.
PED = % Change in Quantity Demanded รท % Change in Price. |PED| > 1 = elastic (quantity very responsive โ think luxury goods, Netflix). |PED| < 1 = inelastic (quantity barely moves โ think insulin, gasoline, food staples). |PED| = 1 = unit elastic. Revenue rule: raising price increases revenue if demand is inelastic; reduces revenue if elastic. Corn is inelastic in aggregate (food staple) โ a drought that cuts supply raises both price and farmer revenue.